BTME preview: Fairway Friend

By Alistair January 8, 2024 10:04

Thinking about introducing divot bags to your club?

Well, you couldn’t make a better choice than Fairway Friend divot bags. Developed more than 15 years ago by John McCabe who at the time had 35 years of experience in the sports goods industry.

This divot dag is made from 600 denier nylon with aluminium eyelets and a sturdy woven strap. It will give years of service and a great return on your investment.

Did you realise that the average 18 hole course hosts up to 30,000 rounds of golf per year? With the average player taking 20 divots per round, that amounts to 600,000 divots!

How much would it cost and how long would it take for a member of your greens staff to repair those divots? Probably three months and a quarter of his annual salary.

Why not get your members and guests to repair their own divots and release your staff member to do more valuable work?

These high quality divot bags cost as little as a cup of coffee. They can promote the image of your club with a beautifully embroidered crest. Why not not invite a sponsor to share in or even take on the cost of your divot bags? Many golfers are decision makers in their own companies and sponsors will immediately recognise the value of having their brand in front of a potential customer for at least four hours.