Deanna Kovar named new president at John Deere

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Deere & Company has named Deanna Kovar as its new president of Worldwide Agriculture and Turf, Small Ag and Turf, and Regions 1 and 2, which include the company’s presence in Asia, Africa, and Europe. She replaces Mark von Pentz, who is retiring.

In this role, Kovar will be responsible for the overall management and performance of the company’s Small Ag and Turf business, as well as John Deere’s performance in these markets. Kovar previously served as vice president, Production and Precision Ag since 2020, where she led a global team focused on delivering equipment and technology solutions that help operators be more productive, profitable and sustainable.

Kovar joined Deere in 2000 and spent most of her career in positions in channel and product management, where she gained a deep understanding of customers’ requirements. She has developed an extensive background in precision technologies, beginning with her move in 2010 to the company’s Intelligent Solutions Group as manager of Portfolio Management. Later positions included division sales manager, director, Production & Precision Ag Marketing and director, Global Operator Stations.

“Deanna and her team will play an instrumental role in advancing our smart industrial strategy to deliver enhanced customer value in the Small Ag and Turf markets, as well as in Regions 1 & 2,” said John May, chief executive officer for Deere & Company.

“Her deep customer understanding, professional background in channel and product management, keen business insights, and record of consistent success make Deanna well-qualified for her new role.”