Jon Lewis joins Price Turfcare

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Jon Lewis, one of the premier groundscare equipment salesman in the West Midlands, has joined Price Turfcare, in a regional sales management role. Price Turfcare is the UK distributor of the Ventrac all-terrain compact tractor and associated attachments.

Jon has enjoyed a successful 22-year career in the groundscare industry, starting as an operator mowing grass for grounds maintenance contractor Smart Cut, before moving into his first sales role with Parks & Grounds Machinery. He later joined TH White, operating out of their Redditch depot, where he spent five years as area sales manager before joining Lely (now Reesink). After a successful nine years selling Toro products, he moved on to John Deere dealer Farols, again in an area sales management role, before making his latest move to join Rupert Price and the UK Ventrac operation.

“I have nothing but praise and respect for Rupert for the way in which in he has bought the Ventrac product to market here in the UK. I have supported him since he launched the business because of his integrity; he simply does right by the customer, they always come first.

“He leads a small but flexible group of people and thoroughly deserves the success he has achieved. To have sold a significant number of machines in the UK from a standing start in 2017 is some achievement, especially when you take into account two years of Covid.

“I’m really looking forward to the challenge, but also to the opportunities it brings; this is an incredibly versatile machine with a range of attachments that work brilliantly and has so many applications across multiple sectors of the outdoor industry.”

Rupert Price added: “I’m delighted to have secured Jon’s services and welcome him aboard; he is very well known, not only across the West Midlands, but also throughout the industry. He’s a larger-than-life character and a shrewd businessman who knows this industry inside out! We recently returned from the SAGE event where he slotted into the team perfectly. I have no doubt that he will be a great asset as we grow the business.”