Redexim appoints Allen Whellans as area sales manager

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Innovator of turfcare maintenance machinery, Redexim UK is delighted to announce the appointment of Allen Whellans as its new area sales manager for the north. With over 10 years of experience in groundcare sales and a further eight years working in greenkeeping, Allen is well placed to provide expert knowledge and support to customers across the northern counties including North Yorkshire, Cumbria, Scotland and Northern Ireland.

Allen fast-tracked his way through an SVQ at Oatridge Agricultural College, completing a level 2 and 3 Amenity and Horticulture (Sports Turf) course in three years as opposed to four. This keenness to learn continued during his role as Assistant Head Greenkeeper at Duns Golf Club, where he went on to complete additional industry training and obtain all relevant qualifications.

A position with a leading groundcare dealership then arose which saw Allen carve out a career in sales, working with leading franchises and playing a pivotal role in the field team, supporting customers across the Lothians and Borders. From here, he then went on to become an Area Sales Manager for STIHL in Scotland, before more recently holding the position of Groundcare Division Manager at Pearsons of Duns/ Border Chainsaw & Lawnmower Services.

This wealth of industry understanding serves Allen well for his new position at Redexim UK – joining during a busy summer period and eager to get stuck into this important role, building strong relationships with customers old and new and working closely with Redexim partners across his area. Commenting on his appointment Allen says, “I’m proud to be joining the Redexim team at such an exciting time in their development and look forward to playing my part in growing the brand and supporting our excellent partners in their endeavors of getting the fantastic product range to market.”

Until recently, you would have frequently found Allen on the rugby pitch outside of work, having played senior rugby for 13 years and spending two years as club captain. With that hobby now put to bed, Allen enjoys the occasional round of golf and is a proud family man, spending as much of his free time as possible with his partner and two daughters.