Reesink opens third branch

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Continuing with its firm focus on sales, servicing, training and parts for all brands with a locally-focused team, Reesink UK has opened its third branch in Burwell, Cambridgeshire.

The branch which serves the areas of Essex, Norfolk, Suffolk, Cambridgeshire, Northamptonshire and Leicestershire, joins Reesink Scotland and Reesink South East and opens up direct access to local turf machinery specialists in an extensive new area.

The brief for branch manager, Trevor Chard, was to set up a dealership that builds relationships on a local level, deals directly with customers and responds to specific customer needs for the area. Not only has that been achieved but surpassed, as he explains: “The pleasure of managing a branch is that the autonomy to make decisions in terms of what we stock, distribute and deliver is, to a degree, for us to determine based on the specific needs of customers in the area.”

Customers will be familiar with the brands Reesink UK distributes: Toro fine turf and groundscare machinery, STAR EV utility vehicles and golf buggies, Farmtrac tractors and TYM tractors which are all available through the branch, about which Trevor comments: “These brands, in particular STAR EV, are doing very well in this area, but breaking it down even further customers are particularly interested in the sustainable options offered by each brand. The all-electric Greensmaster eTriFlex 3370 riding greens mower, Workman GTX Lithium Ion utility vehicle and the Reelmaster 5010-H hybrid from Toro, and the FT25G all-electric compact tractor from Farmtrac for example.

“As a result, we’ve been able to fine-tune the range we offer our customers, we’ve taken on board new brands specific to what the market here is responding to and that’s proving to be a winning formula.”

The wide-spread interest in reducing CO2 emissions by businesses in the area led to Reesink Burwell widening its offering since opening to include Cramer, the biggest amperage available for battery-driven power tools, and Biocircle for sustainable cleaning of turfcare machinery.

Alongside the brands it offers its customers, a large part of the branch’s business is servicing maintenance contracts.